THE ORIGIN OF iRIP

The inspiration

Two young Italians, Jacopo Vitali with a great experience in graphics gained in Second Life, for which he created the company known as moolto.com and was also chosen by Italian Magnolia s.p.a. for the creation of the edition of Isola dei Famosi in Second Life, transmitted by Rai simultaneously with the real one, and Gianluca Tomasi, student programmer at the Polytechnic of Milan, bronze medal winner at the European Computer Olympiads, coped with the death of their cousin at a very young age. The parents chose to have him cremated and kept his ashes in an urn at home. This spurred a very simple question in them, “When we want to visit our cousin, where will we go?” But they had no answer to their question, aware that they could not disturb the parents, nor them, nor all the friends and acquaintances of the deceased cousin. They also asked themselves if the memory of a deceased loved one was only a private need of each person, with the need to reach the burial site, and why many felt the need to publish paid obituaries in various newspapers. Their sensitivity spurred them to consider the memory of a deceased loved one as an inner necessity, a delicate relationship, who you sometimes give thanks to for a positive fact attributed to his/her help, and to whom you sometimes ask for a helping hand during your existence. Wherever they would go they would notice trees, guardrails and other places full of flowers, photos, dedications and cards for a deceased person.

The young genius

They immediately aimed at finding a solution, and by nature and training sought it out on the web, in the world of social networks, convinced that the future was online for all sectors, and also for the memory of deceased loved ones. Aware of their graphics and programming capabilities, they analyzed the global trends on the subject matter, and the development of the practice of cremation, discovering that some states had already arrived at 90%, but in particular they realized that in the various social networks like Facebook, there were millions of deceased people still with open profiles, and this was surely not pleasant. Therefore they decided, with their savings and with money earned working in a Tour Agency, to build a new social network dedicated to the memory of deceased loved ones which they called RipCemetery, shareable on Facebook. Today it is downloaded and used all over the world, free for all iOS and Android smartphones. Then they created the new digital cinerary urn iRip, allowing them to send a flower, a thought, a picture to their cousin when and from where they wanted, appearing on the screen of the iRip located in the home of the parents. Basically they found a modern system of remembering a deceased loved one from a smartphone, able to share this desire on Facebook with others.

INNOVATION

At this point nothing is defined, everything around us suddenly changes, the development of technology and the need for global communication between human beings governs our daily actions, and this may be positive, only when it allows you to have more time for yourself, and also for the memory of a deceased loved one. The innovation of RipCemetery and iRip gives each and everyone of us a bit of peace of mind.

iRIP's SOUND SIGNAL

Someone sent a flower, or a photo or a message to my deceased loved one, and this pleases me immensely.

iRIP's COLOURED BACKDROPS

The numerous backdrop textures that I can choose from in the RipCemetery app allows maximum customisation

THE BEAUTY OF THE iRIP DESIGN

I can choose the image of my urn, and I can even have different combinations that I can change at my discretion

THE BEAUTIFUL iRIP SCREEN

I can always see my loved one with his best smile on the 10 inch screen, that lights up the room at night

I LIKE HEARTS OF iRIP

It’s so nice to constantly notice how many little hearts reach my loved one on iRIP. I am lovingly surprised

THE IMAGE OF iRIP SHARED ON FACEBOOK

It’s amazing to see that many people, remembering my loved one, also feel the need to post their dedication on Facebook

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