The inspiration
Two young Italians, Jacopo Vitali with a great experience in graphics gained in Second Life, for which he created the company known as moolto.com and was also chosen by Italian Magnolia s.p.a. for the creation of the edition of Isola dei Famosi in Second Life, transmitted by Rai simultaneously with the real one, and Gianluca Tomasi, student programmer at the Polytechnic of Milan, bronze medal winner at the European Computer Olympiads, coped with the death of their cousin at a very young age. The parents chose to have him cremated and kept his ashes in an urn at home. This spurred a very simple question in them, “When we want to visit our cousin, where will we go?” But they had no answer to their question, aware that they could not disturb the parents, nor them, nor all the friends and acquaintances of the deceased cousin. They also asked themselves if the memory of a deceased loved one was only a private need of each person, with the need to reach the burial site, and why many felt the need to publish paid obituaries in various newspapers. Their sensitivity spurred them to consider the memory of a deceased loved one as an inner necessity, a delicate relationship, who you sometimes give thanks to for a positive fact attributed to his/her help, and to whom you sometimes ask for a helping hand during your existence. Wherever they would go they would notice trees, guardrails and other places full of flowers, photos, dedications and cards for a deceased person.
